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Getting Social

Social Media: Facebook, Twitter and Instagram Compared

Social Media: Facebook, Twitter and Instagram Compared

Facebook DO’S and DON’TS


  • Post non-private pictures that you would like others to see.
  • Share thoughts or opinions that would not offend others.
  • Like and Comment on friends photos and posts to show that you care.
  • Read, and share news or articles that you find interesting.
  • Reach out to old lost friends, or find new ones.


  • Post private pictures, or private thoughts that you don’t want others to read.
  • Over post - limit to one or two a day.
  • Share too many articles, especially political.
  • Accept friend requests from strangers.
  • Keep in mind that everything you post is there forever.
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Instagram In-Depth

Difference Between Facebook & Instagram

Unlike Facebook, Instagram centers around photo and video content creators, sharing their passions, and connecting with others who enjoy following their content.

Instagram is for passionate photographers and videographers, or people who just like to share their life or passions through images and videos.

What’s the deal with #Hashtags?

Hashtags are used to spread your shared content to anyone who searches or follows that exact hashtag.

Example: If you share a picture, only people you are friends with or follow you will see it.

If you use a hashtag like #Colorado, (simply type the hashtag in as a comment) it will now share it to anyone who follows or searches for that hashtag.

This helps you spread your post to people instantly across the world that have similar interests.

Pictures & Video

Let's look a bit more in-depth how Instagram presents pictures and videos to its audience.


  • You can post a single photo, a slideshow, group, or even a collage of photos.
  • You can leave a comment on your photo for others to read (provide background or context to the photo).
  • Others can Like, Comment, Message, or share your photo.
  • Use #Hashtags to spread your content to others.
  • You can use filters, and edit the brightness of your photo.


  • You can post a video up to 1 minute in length.
  • Others can Like, Comment, Message, or share your video.
  • Use #Hashtags to spread your content to others.
  • Video views count after 3 seconds.
  • You can add filters to your video.
  • Choose a still photo from your video to display on your profile.

Instagram Stories

Stories are made for friends and family to share more of their lives with those they are close with. The feature makes it possible for people to show more content without creating an excess of posts on their Instagram page.

Stories last for only 24 hours, and allow people to get a glimpse into your day to day. You can always see who views your story.

Instagram Stories appear in a bar at the top of your feed — When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted in the last 24hrs, the content will play in chronological order from oldest to newest.

Is Instagram Right For Me?

Instagram is right for you if…

…You enjoy sharing your pictures and videos with others.

…You like to stay away from political views, news, and others opinions.

…You like following interesting people, places, or businesses.

If you are a more visual person, Instagram is right for you. Instagram is a simplified and visual version of Facebook, you can chat and connect with others through photo sharing and commenting.


You can make your profile private or public. Many strangers may try to follow you, you can always deny or block them from contacting you in the future.

When your profile is private, other users can only see your profile picture, and request to follow you. You can follow others, without them following you back if you just want to stay updated on their latest posts.

Twitter In-Depth


Twitter was an idea that was started by Jack Dorsey, Co-Founder, in 2006.

It was originally started as an SMS (Text Message) based platform that quickly turned into what it is today, by 2007 when the platform had its first major growth in users.

“Tweeting” became the tagline for posting on Twitter.

“Tweeting” is posting short messages (280 characters) for anyone who follows you on Twitter, with the hope that your messages are useful and interesting to someone in your audience.

Similarities to Facebook

Twitter is fairly similar to Facebook in many ways. Twitter uses a feed-based structure much like Facebook, and allows for comments in much the same way. You can like tweets, share tweets (Retweeting), notifications, and directly message the tweeter.

However Twitter uses a followers and following platform of “friends”. You follow people who you want to see their posts, and people follow you who want to see your posts.

Why should I use Twitter?

  • Breaking news is posted to Twitter before most other major news outlets.
  • Countries and Major political figures use Twitter to disclose information.
  • Great debate medium for politics and other trending subjects.
  • Keeping up with friends and public figures.

Twitter Etiquette

  • Post only what you would want everyone to read.
  • Don’t use caps lock.
  • Keep it civil, this data is kept for a very long time, if not forever.
  • Post only a few times a day and don’t “spam”.
  • Be respectful of others' opinions.
  • Debate respectfully.
  • Have fun with it and keep up with your favorite pop culture icons, political figures, and sports teams.

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